Small Business Development – Creating Avenues For New Jobs

In these hard economic times, there is need to be creative in terms of looking for a supplementary source of income to our salaries. Developing a small business may be a good point to start from. By so doing, one will also create job opportunities for the jobless youths. This is especially true if the person setting up the venture is not able to run the enterprise alone.

Small businesses create avenues for new jobs for people who get laid off from the formal employment sector year in year out. The government, having realized this, has even set up an agency; Small Business Administration, that helps individuals develop such enterprises. It does so by extending loan facilities to the entrepreneurs and giving then technical advice on how to run the ventures.

Small Micro and Medium Enterprises (SMMEs) are therefore on the rise today. They fall under many categories and a just to describe a few, there is the survivalist enterprise which operates in the informal sector and is run by the unemployed persons. The income generated is below the poverty line and hence it only meets the basic needs of the operators.

Another example is the Micro enterprise. This one is usually rum by family members, who must not exceed five in total. It also operates informally, meaning that no license is required. Unlike the survivalist enterprise, the micro enterprise requires one to have at least basic skills of running an enterprise. It also holds a great potential of turning into a viable formal small venture.

Grow Your Memoir Business – Develop, Up-Sell and Cross-Sell Products

If you wish to up-sell and cross-sell to your repeat-customers (and you should since these are profit centers for any company), here is a marketing strategy to follow:

1. Develop writing or memoir products that can be up-sold or cross-sold. Start by looking at your current products and them add to them. And intro workshop needs to be followed by an intermediate one and then by an advanced one. If you are co-authoring, an example of up-selling might be to bundle two memoir projects for less than the cost of two separate projects. Up-selling might also include doing the book production. Cross-selling might include a workshop or coaching on how the clients might do the work themselves.

Most customers are unlikely to buy the same product again. If you want repeat customers, you must develop a line of distinctly progressing products (books, workshops, services) they can buy. If you have no additional products for the progressive mastery of writing, you have no up-buying or cross-buying opportunities. Some one who has taken the Intro workshop will not enroll in it again. They will however up-buy to the Intermediate workshop or cross-buy coaching. A client who bought a product listed above is likely to up-buy or cross-buy the following one.

2. In the next year or two, set a schedule for yourself for developing products. Always opt for the one net in the line of mastery. Do not develop an advanced workshop before you have an intermediate one. Then promote these offerings in your brochure, on your website, in your presentations–everywhere.

3. Distinguish between your products (clearly place them in a sequence of mastery) and let your marketing tell your clients repeatedly and consistently why up-buying or cross-buying is to their advantage.

When your company has a large number of sequenced and complementary products, you will have many repeat customers over the years. Your buying analyses will show customers reappearing everywhere. That is great! If you offer quality products and make your customers aware of them, of course, people will want to up- and cross-buy.

Good luck in growing our writing-based and memoir company.

The Business Development Economies of Dubai

Dubai is a global city situated on the Eastern coast of the United Arab Emirates. Dubai is one of the most welcoming cities for travelers as well as businesses. The city is a must watch, with its sky-touching buildings, luxurious hotels, beautiful beaches, shopping malls and a flourishing business community. Each year millions of tourists visit Dubai not only for leisure but, to do business.

Culture of Dubai

Dubai welcomes visitors all year round. It is rooted in the ‘Islam religion’ and all the tourists are expected to follow their ways of life. Islam provides strength, inspiration, and touches all the aspects of life in the city. The city has numerous beautiful mosques sprawled in every neighborhood. It is mandatory for every Muslim to do five times of prayers each day. The largest of all and the most beautiful mosques is Jumeirah Mosque, a must watch.

Attractions in Dubai

The city is packed with beautiful beaches and vast deserts. Moreover, the city is full of exquisite architecture. The one most significant tourist attraction places is Dubai Museums, which offers insights into the history of the city. Some of the most visited places in the city are – Palm Jumeirah, Wild Wadi Water Park, The Dubai Mall, Dubai Creek, Madinat Jumeirah, Burj Khalifa, Jumeirah Beach, The world, and Grand Mosque.

Business Opportunities in Dubai

Dubai is a major global business center and has experienced an incredible growth spurt recently. It is a strategic location and hub of headquarters of many international companies. The city is the largest exporting center of the Middle East. Most of the investors prefer Dubai for business. There are several reasons behind it.

Some of them are listed below.

  • Strategic location – Dubai is a gateway to a large and growing market. The local economy is situated amidst in the richest regions of the world. It has diversified requirements and growth opportunities for various businesses.
  • Stability – the city has a low crime rate, ample liquidity and is politically stable. It has sophisticated banking systems and wide credit facilities.
  • Government incentives – Dubai has a tax-free environment and the government offers various incentives to promote business culture in the city. There are various plans and schemes formulated by the government to encourage the establishments of small scale as well as large scale industries.
  • World-class infrastructure – Dubai invests heavily in the infrastructure, energy, telecommunications, and industries. Thus, it enables the best facilities in the world.
  • Extensive Foreign Trade – there is a vast foreign network extending up to 179 states, a diverse group of services and goods and a potential of global marketing.

Focus of Business Sectors in Dubai

  1. Information and Technology Industry – one of the fastest growing market are Software and mobile apps in Dubai. The IT industry is extensively increasing in Dubai mainly because of the tax inducement provided by the Government.
  2. Mobile Industry – the development of mobile technology has brought a major growth in social, political, and economy issues in the city. The development of mobile apps in Dubai has attracted some businesses and has increased employment opportunities for youth.
  3. Construction and Infrastructure – Dubai aspires to redesign its financial system following the international economic crisis, by swapping trade of its real estate sector to high-tech trade. Dubai invests mostly in its transportation, telecommunications and engineering infrastructure. It has fascinated numerous commerce opportunities.