New Business? Develop a Powerful Business Idea

Are you deciding on a new business? You’re all super charged and ready to begin your business. But do you have the drive, desire and commitment to make it work? Well, you got to have that if you have a REAL business that you want to pursue and if you want longevity. But wait… could there be one thing missing? Yeah, that’s right you lack a powerful business idea.

Never fear, you are not alone there are many successful, experienced business owners who may have difficulty deciding on their next move. Well today there are 6, count ’em 6, 6 steps that you can take to develop a powerful business idea.

1. It’s All About Your Attitude
When you are developing a new business or adding another business, it’s all about your attitude. A positive, optimistic attitude and forecast is the foundation for success. The foundation that you set is the ground work that sets the direction for your idea. Know and understand that research, education, asking questions, plain old creative brainstorming is necessary and worth the effort to achieve your goals.

You must be willing to learn and educate yourself on business and the type of business industry that you want to go in. YOU MUST EDUCATE YOURSELF; I CAN NEVER SAY IT ENOUGH. Just because you are out of school, the learning never stops because the business world changes all the time. Something in the business world could be changing now as you read this. You have to stay on top of the knowledge of what’s going on in business. If you don’t, you’ll fall behind. If you can afford to experiment, then do it. Always use mistakes or failures as learning opportunities.

2. Switch Places
Think about it and put yourself in the place of your customer. If you are the customer, what types of products or services fit best with your business model, what aspects of the product or service you like and dislike and what elements might add value.

3. Get A Sounding Board
Seek out someone with whom you can get some feedback from, good or bad. You can use your family and friends, those are good choices but their experience and emotions may cloud their objectivity. So choose carefully. In addition to family and friends, you should seek out expert advice from a person who will ask the right questions, tell you the upfront truth and not feel guilty about offering criticism.

Many current and budding entrepreneurs have business partners & consultants that are Virtual Assistants. With whom they use their services & utilize as sounding boards that help to offer advice, guide their thinking and alert them to hidden considerations or risks.

4. Research, Education, Research, Education!!
I tend to talk a lot about education because it is a passion of mine, it is very critical to your personal & professional growth. You don’t have to go to college to research, read, study, inform & educate yourself.

So with that said, you must research and educate yourself to be successful in the goals that you are trying to achieve. Get up, get going and learn EVERYTHING that you possibly can about business and the type business that you are going into. Through your research & education, you’ll uncover and discover. The more that you uncover; you’ll discover it will be easier for you to spot a need or trend that your business can fill.

Many times investigating one idea can lead you to another one and another one and another one etc… Then you’ll find that those ideas will lead you to more ideas that may be more promising or easier to implement.

5. Be A Daredevil
In some businesses there is plenty of risk involved and sometimes you have to take some risks. Many, many years ago, in the early days of the airplane, daredevil men and women would perform acrobatic feats on the wings of airplanes while soaring above their amazed spectators. They had a simple rule for survival that’s just as applicable to today’s entrepreneurs: don’t grab for something unless you already have a firm hold on something else.

In other words, conduct your small business exploration and development around your current career skills or responsibilities. Do not be in a rush to make hasty decisions or investments, take some time to think things through. Write down your ideas, keep a journal. That way your mind stays clear, stress-free to think things through and make the right decision.

6. Put Your Research Into A Plan & Your Plan Into Action
Once you have done your research, take what you have and put it on paper. Once you put it on paper (such as a business plan or just write it out) that will help you to see the direction that you want to take your business idea. It will help you to write out milestones, the steps that you need to take to reach your goals. When you incorporate your research and ideas into a business plan, it’s a good exercise that helps you to assess possibilities, contingencies, opportunities and limitations of any business idea, whether you decide to follow through or not.

Business Development Isn’t For Cowards

Being a Prospecting trainer and coach I get all kinds of excuses why Prospecting in the field isn’t practical. You probably know most of them.

So what is an alternative? Simple, but it isn’t for cowards.

The most under utilized Marketing/Prospecting tool around is public speaking.

You are an expert on some aspect of your product or service. Find audiences that use your type of product or service and tell them something that will help them use it more efficiently.

Association chapters, Chambers of Commerce all sorts of organizations have meetings that need speakers.

All you need to do is put together a 20 minute speech on one aspect of your produt or service that will benefit the audience. Now this can’t be a sales presentation. It has to be of benefit to the audience regardless of their future relationship to you or your company.

The benefits are two fold. First, you will establish yourself as an expert on this particular aspect of your product or service, and you will get free stuff.

Once you have hit the circuit in your territory, you will find that you become the “go to person” for information.

A couple of things to remember. Always bring a lot of business cards. Also, be sure to invite people to contact you anytime with questions that you will be glad to answer without any obligation.

If someone comes up after your talk with specific needs at that moment, you may want to ask for their card and find a time to meet with them. You don’t want to pre-empt others from talking to you by devoting all your time to one person.

Now, there are two things that can make this a difficult process.

Preparing the speech and getting the dates.

First, preparing the speech. You have to be a good speaker. I teach public speaking so I know that most people can be good speakers. It requires time, preparation, and rehearsal. If you aren’t willing to do all three, you won’t get far.

Second, you will have to Prospect for opportunities. That is contact organizations to get on their schedule. This isn’t too difficult but requires time some selling.

You know these things, so just do them. It is actually fun once you get the ball rolling. You get to meet and talk to a lot of friendly people; you get a lot of free stuff like pens, clocks, note pads and just about always a meal.

So if you don’t like straight out field Prospecting, give public speaking a try. I know it is Marketing not Prospecting, but it is a good step.

If you have any questions about this, send me an e-mail and I will be glad to help – no obligation.

Sell Well and Often,

Bill Truax

Bill@blitzcall.com

Change is a Natural Part of Business Development

change is never ending. It is such an important factor for every business as growth that if ignored you will be simply left in the dust. It is not something that’s just come in in the last age. Changes here and it is here to stay. Companies who can encourage their employees to adapt well to change will always do better than those who do not. Those individuals and salespeople who can adapt well to change will likely grow faster and have much better careers than others who fear it.

In the first part of running any company someone might find that many changes are required. At no point in time will change ever cease, or the change be over, so there will never be a time when the company will stop growing. It is a fact of reality that we must all change and that includes the businesses where you work to.

Change can be dealt with in two different ways. Someone can fear change and always run from it, never growing, nor adapting, or providing the evolving solutions. The other alternative is to adapt and grow to change, always improving, and always becoming more flexible in front of any barriers that present themselves. This is in effect seen change as an opportunity to grow, not a threat.

It is not enough to have strong values and a strong vision is so important to be able to adapt and grow toward achieving that vision whilst holding those values tightly.there are some specific ways to help accelerate change and help others to attain a new perspective on new processes and policies that sometimes must be implemented.

It is often important to start with senior managers and other managers within the company so that they may then train others who are in other positions. It has kind of a cascading effect. You don’t have to be a senior manager to make change take effect.

Here are some ideas to get you started:

Realise the changes here for good. You must embrace this notion in order to progress forward in life. This will also help you spread the word about being adaptable and flexible within your duties.

Keep meetings in formal. It’s often a good idea to prepare for the change before it occurs. By having informal meetings it can inform your staff and your customers in a relaxed environment, about new developments in products and marketing.

Make sure you think short term and long term. Always try to stay one step ahead.