As I have written in the past, if you build your business around your core values you will attract like-minded people in the form of customers, business partners, and employees.
This month we have the opportunity to reflect on the core values of one Martin Luther King Jr. Martin Luther King Jr. is remembered for so many incredible and positive things, but it is his, “I have a dream!” speech that we think of most.
His speech is the culmination of one man’s wonderful example of understanding what you believe, working towards that end, and attracting like-minded people to support you in your quest to serve the greater good.
There is another lesson here for us to reflect on. Martin Luther King’s life’s work was from the perspective of service, not of sales. In other words, everything he said, thought and accomplished was to “serve” the people he was meant to serve.
His life was not about personal gain (how can I sell more, earn more, grow more, etc.), but rather how much more can I help others (customers, employees, stakeholders, community) live better lives. His “I have a Dream” speech talks about his vision of the future where everyone is better served – not just African-Americans.
To facilitate the transition to wealth, one must stop chasing sales, and customers, but look for more opportunities to serve the people you are meant to serve. Martin Luther King reminded us that our gifts are not for us. the gifts we have are to serve the greater good. In the same light, your business is not for you. It is for the greater good of the people you are meant to serve. You are the conduit that moves your idea into reality for the people you serve, and going forward for the people they serve and ultimately for the greater good of all.
I urge you to spend some time considering the people you are meant to serve, and stop thinking of ways to sell them more, but rather ways to serve them more. If you focus on the many ways you can contribute to their greater good, you will never have to worry about “selling” them more.
Do you have a dream? What is the dream you have for your business? More importantly, what is the dream you have for the people you are meant to serve? (hint: pretend there are no limits to what you can do – because there aren’t.)